The Tobacco Directive 2001/37/EC published on 3 April 2014 details the need for all packaging units of tobacco products to be marked with a unique identifier to guarantee the traceability of these products. These identifiers will be formed by data that will allow determining information related to the manufacturing process and its further distribution to record all the movements carried out with any packaging unit.
Currently fine cut tobacco and cigarettes are already functioning with traceability. Next up in 2024 will be turn also for all cigars, shisha, snuff, chewing tobacco,…
Manufacturers located outside of the UE will need an economic operator (importer) to obtain the unique identifiers necessary for their production process.
Promo Tobacco comes in with its Primary Repository and its capacity to obtain those codes with the relevant ID issuer, offering the importer service for those manufacturers that cannot obtain the codes.
This has made entry into the Spanish market for new manufacturers never easier.
Distribution is the first and most important step to have a product available to consumers and to give them the opportunity to try and create demand. With a large sales force divided into three divisions we are able to cover up to 90% of the official tobacco retail shops both for the mainland as well as the Balearic Islands and the enclaves Ceuta and Melilla.
With the latest business intelligence software on their tablets, providing information on distribution and sales, our vendors are prepared for key contact to present, promote and sell products.
Our specialized and experienced sales agents will also take care of the point of sales, supporting also sell out with various activities and placement of merchandising and POS materials, increasing brand visibility and brand awareness.
Managed by four supervisors and a skilled National Sales Manager, our team is being motivated every day to give its best that ultimately results in success.
Together with our partners, we prepare, develop and execute strategies for brand implementation and building. Our know-how of the Spanish market is a distinctive quality valued by our customers to develop products that fit better and enjoy a competitive advantage.
With an inhouse creative department, we cooperate with leading companies in designing and producing POS materials of all sorts such as, displays, shelve space visibility or other types of merchandising.
Following the directives of the brand we ensure the message to be communicated gets to the target group, always complying with the tobacco publicity laws and underlining once again the importance of partnership with all parties involved.
In addition to the ideas development, we also take care of all the administrative aspects of listing products properly in the market.
Key in providing an excellent service is our business intelligence software of the latest technology to supply our partners the best information on the performance of their products, results of marketing activitities and market trends. With precise distribution, daily sales and visual mapping tools, our customers get the full picture of the achievements made.
Our sales force is equipped with a tablet and a special commercial application that manages their daily visits and follows up on their targets and objetives, ensuring effectivenes and full route coverage. We differentiate ourselves from competitors with these powerful tools turning the data into information that gives the advantage of a quick and flexible response to market trends.
One of the fundamental tasks in obtaining market share is the proper management and control of stock. Apart from daily sales figures, our clients will also receive the latest stock position of each of their products.
The stocks and logistics department is responsible for the control of stocks and preparation of new orders, ensuring that out of stock situations will not occur.